Danish fashion platform Miinto expands to China via JD platform

The company joined JD through the Just-In-Time project.

Danish online fashion platform Miinto has started its overseas official flagship store in China on JD’s platform, aiming to offer a selection of high-quality products from thousands of European brands to consumers in China, a news release revealed.

Miinto joined JD through the Just-In-Time project, which allows cross-border merchants to synchronize products and orders via an integration system, and provides consumers with an access to the platform’s trendy products.

Founded in 2009, Miinto works directly with a curated network of fashion boutiques and brands. The fashion platform has sought to create a community with individuals who love and are passionate about fashion, the company said.