Tmall Global to bring 1,000 beauty brands in China next year

Over 400 overseas brands have joined the platform every month over the past year.

Alibaba’s cross-border e-commerce marketplace, Tmall Global, will introduce 1,000 overseas beauty brands to China in the coming year in hopes to meet rising demand in the country, the company announced in a media release.

Tmall Global’s incubation program aims to help Chinese consumers easily shop for international brands as overseas travel has dried up during the pandemic. Over the past year, more than 400 overseas brands have joined Tmall Global every month.

Tmall Global is home to more than 29,000 international brands in over 5,800 categories. It said it would offer digital solutions and market insights to newcomers, aiming to help brands understand the world’s largest consumer market.