JD.com to roll out smartphone brand Realme's products

The retailer seeks to help digital brands get more traffic offline.

JD.com’s offline experience store chain JD Home will set up counters providing smartphone brand Realme’s products in a supply chain cooperation between the two companies, according to a press release.

The retailer aims to help Realme and other digital brands to get more traffic and resources offline, as well as to expand the brands’ offline and lower-tier markets through online and offline integrated marketing.

Smartphone brands Xiaomi, Honor, and OnePlus also opened counters in JD Home stores.