UNIQLO expands to North American market with 20 new stores in 2024

The brand aims to reach 200 stores by 2027 in North America alone.

UNIQLO is seeking to double the current year's store openings, with 20 brand-new stores across the U.S. and Canada in 2024, as it plans to fast-track its expansion in North America.

Ever since its first North American location back in 2005, UNIQLO has featured a unique fashion lineup of LifeWear for men, women, and kids. With its success, the brand targets to continue the momentum in 2022 and reach 200 stores in North America by 2027.

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The North American market has experienced growth for the third quarter of 2023 and is expected to see continued strong outcomes in 2024, in addition to double-digit sales growth. UNIQLO’s success is attributed to the release of the viral mini shoulder bag and numerous signature designer collaborations.

“Stores are the heartbeat of our business, where we can engage with our local communities, hear directly from our customers, and best understand their needs to continue to improve and perfect our products,” Daisuke Tsukagoshi, CEO of UNIQLO North America, stated.