Shiseido launches new beauty wellness brands

The beauty brand has collaborated with distributors Tsumura and Kagome for two new brands.

Shiseido introduced its brand “Shiseido Wellness Brand” last 18 January, opening a new phase of its beauty product innovations.

For its launch, the brand introduced three new product lines: “TUNE BEAUTE” (jointly developed with TSUMURA, “ROOTINA” (jointly developed with KAGOME), and Shiseido’s renewed “The Collagen”.

The launch also unveiled a new digital tool that predicts future skin trends from one’s nasal bone structure.

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The newly launched brands will be available in Japan by 1 February 2024, with other Asian markets scheduled to be released by next year.