, China

LVMH’s Celine launches flagship store on JD

The luxury fashion brand is showcasing its 520 capsule handbag series on the store.

Celine, a luxury fashion brand under the LVMH group, has launched an official flagship store on JD.com, providing a full range of items of handbags, garments, accessories, perfumes, shoes, and jewelry, the e-commerce giant said in a press release.

This store will launch new collections and items on a regular basis in order, the company said. Users can also purchase products for men on the flagship store, in addition to women’s items.

The Celine 520 capsule handbag series and 2022 spring and summer collections are also available at this store, the company added.

The web design incorporated functions of browsing items in 3D and synchronizing delivery and offline pickup addresses. With the approaching 618 festival and other promotion events, it will also offer special delivery services such as offline pickup at a nearby store and exclusive gift cards delivered in the package, JD said.

To date, more than 20 brands under the LVMH Group such as Berluti, Dior, Loewe, Bulgari, and Givenchy, have formed a partnership with JD.com.


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