LVMH sells Off-White brand to Bluestar Alliance

The terms of the sale have not been disclosed.

LVMH has announced the sale of Off-White LLC, the company behind the luxury streetwear brand Off-White, to New York-based brand management firm Bluestar Alliance, LLC.

The terms of the sale have not been disclosed.

Off-White was founded in 2012 by Virgil Abloh and is recognized as a major player in luxury streetwear.

“The acquisition of Off-White, and the opportunity to provide strategic investment and build upon our global network of resources will allow for the continuation of the cultural and creative momentum that Virgil ignited, one that Bluestar Alliance is committed to carrying forward," said Joey Gabbay, CEO of Bluestar Alliance.