Louis Vuitton debuts chocolate shop in Singapore

Le Chocolat Maxime Frédéric in Singapore is its first shop outside France.

Fashion brand Louis Vuitton has launched Le Chocolat Maxime Frédéric in Singapore, the first Louis Vuitton chocolate shop outside France.

Located in the Louis Vuitton Marina Bay Sands flagship store, the chocolate shop comes after the growing success of its outlets in Paris and Courchevel.

Le Chocolat Maxime Frédéric features an assortment of chocolates inspired by the codes of Louis Vuitton. It features creations from Vivienne on Malle, The Petula and Monogram tablets.

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“We began to see a lot of similarities between our work as pastry chefs and the skills of Louis Vuitton artisans, whether woodworkers or locksmiths for trunks. This is all about artisanal craftsmanship, and is totally comparable to our craft as pastry chefs, bakers and chocolatiers,” Maxime Frédéric, founder of Le Chocolat Maxime Frédéric, said.