Havaianas Asia Pacific pledges to recycle 10% of flip-flops sold

This will be executed through its ReCycle stations.

Havaianas Asia Pacific announced it plans to recycle 10% of the total flip-flops it sells through its ReCycle stations in the region by 2030.

This is in line with the goal of its parent company, Alpargatas, to contribute to the circular economy whilst reducing its impact on the environment.

On top of this, Havaianas will ensure 100 % of its monobrand stores in APAC feature collection points by 2030. 

Read more: Retailers eye using recycled plastic, sustainable materials in products

“We are proud to make this pledge that sets out to mitigate the impact on the environment here in Asia, by reducing the amount of rubber flip flops ending up in landfills,” Robert Esser, President of Alpargatas, SA for APAC and China, said.  

“Alpargatas and the Havaianas brand is seeking to make it easier for people to make more conscious choices in their daily lives. To do this, we are immersed in our processes and products, seeking innovative solutions and rethinking traditional logics, from raw materials, production, and transport, to the possibilities of final disposal and new life cycles.”