Japan’s Off-White opens new store in Ginza Six

The store was designed with an incomplete facade.

Japanese fashion brand Off-White has opened a new store on the third floor of Ginza Six in Tokyo, offering a lineup of men’s collections such as special releases in addition to new seasonal works, a press release revealed.

The new store design is by architecture studios James Wines and I-Beams Design of SITE using common building materials like a collage. It features an incomplete façade, partially piled up with bricks along the skeleton of the wall, and materials in off-white and monochrome, capturing the image of a camera flash during construction or demolition.

The entire store is surrounded by welded wire mesh, some of which is covered with off-white coloured bricks with the Off-White logo relieved. Even in the store, bricks with logo relief and bricks without logo relief are often used. 

In addition, hanger rods for truss reinforcement, reinforced bench stools, and carpets with wire mesh patterns laid on concrete floors were also designed for this store.