Event News

Coca-Cola's Atty. Juan Lorenzo Tañada shares how the company's “Tapon to Ipon: Basta Klaro, Panalo!” (“Discard to Earn: If It's Clear, It's a Win”) plastic bottle collection programme turned plastic caps into pesos, fostering recycling in far-flung areas.

Personalisation and consistency, amongst others, remain crucial in the omnichannel strategy.

Brands continue to set their footprint across channels, and are adopting AI and sustainability, amongst others, in their operations.

In China, Johnnie Walker Blue Label's innovative digital marketing campaign was named the best of the year.

Retailers should ensure that they have a clear data roadmap and integration capabilities.

Sales staff should not be left behind when transforming their operations.

Unilever International, Unilever’s global business unit and whitespace partner was awarded the Supply Chain Initiative of the Year at the coveted FMCG Asia Awards 2023 for establishing Pt. Alliance Consumer Products – an innovation-driven, agile and cost-effective manufacturing unit for skin cleansing bars in Sei Mangkei, Indonesia.

Dive into the pulse of Asia's retail revolution with this groundbreaking event set to unveil the future of shopping in the vibrant markets of Ho Chi Minh.

With consumer preferences evolving at an unprecedented pace, this event promises to dissect and strategise the future of Asian retail.

Omnichannel remains crucial for business operations, whilst AI is proven to be useful in front and back-end.

It has highlighted digital innovation and renewed commitment to sustainability in its submission.

Its products effectively complement each other for the ultimate oral beauty routine.

Alongside Vita Fresh Tea’s new flavour launch, there is a holistic marketing campaign and an omnichannel strategy to widen reach.