, APAC
Logo of True Religion

True Religion gains new licensees for Star Ride Kids and Mad Engine Global

Star Ride Kids and Mad Engine Global will be featured in True Religion.

Global lifestyle apparel leader True Religion has signed with kids’ sportswear licensees, Star Ride Kids and Mad Engine Global LLC, to feature their existing collection.

True Religion’s kids’ collection from Star Ride Kids and Mad Engine Global will be released in stores for its Back to School 2024 campaign.

Meanwhile, Mad Engine will release the collection (consisting of sportswear, swimwear and sleepwear) from True Religion kids across Canada. And True Religion will feature collections from Star Rise and Mad Engine in their own store and e-commerce channels.

ALSO READ: Salomon expands to Southeast Asia with Singapore store

“As a global lifestyle brand, True Religion takes great pride in dressing every member of the family. We have been in the kids business for more than 10 years and look forward to continued success with Star Ride and Mad Engine,” Michael Buckley, CEO of True Religion, stated.

The distribution with Star Ride’s network will consist of wholesale partners over the US and several countries, including Mexico, Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama.

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Samsonite harnesses data to boost sales
The US luggage maker is boosting its online channel to drive revenue across Southeast Asia.
Hyper-personalised shopping rules in Southeast Asia
Data and analytics allow brands to optimise customer experience both online and in-store.