, APAC
Logo of True Religion

True Religion gains new licensees for Star Ride Kids and Mad Engine Global

Star Ride Kids and Mad Engine Global will be featured in True Religion.

Global lifestyle apparel leader True Religion has signed with kids’ sportswear licensees, Star Ride Kids and Mad Engine Global LLC, to feature their existing collection.

True Religion’s kids’ collection from Star Ride Kids and Mad Engine Global will be released in stores for its Back to School 2024 campaign.

Meanwhile, Mad Engine will release the collection (consisting of sportswear, swimwear and sleepwear) from True Religion kids across Canada. And True Religion will feature collections from Star Rise and Mad Engine in their own store and e-commerce channels.

ALSO READ: Salomon expands to Southeast Asia with Singapore store

“As a global lifestyle brand, True Religion takes great pride in dressing every member of the family. We have been in the kids business for more than 10 years and look forward to continued success with Star Ride and Mad Engine,” Michael Buckley, CEO of True Religion, stated.

The distribution with Star Ride’s network will consist of wholesale partners over the US and several countries, including Mexico, Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama.

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Australian retailers push for stronger worker protections
In Victoria, nearly 19,000 violent incidents were reported in the past year.
7 in 10 Japanese consumers benefit from connected tech
Platforms like YouTube, Instagram, and TikTok are transforming shopping habits in the country.
E-commerce
Indonesian retail sales expected to improve in November
Automotive fuel, spare parts, accessories, and clothing are expected to drive this increase.
Swarovski and Coty partner to launch fragrance division
The partnership aims to expand both companies’ portfolios and market reach.

Exclusives

Asia-Pacific retailers tap subscribers to drive growth
Subscription services are a constant source of revenue during a downturn.
Chinese fine dining finds its next course in Singapore
The city-state’s high spending power and big Chinese commune make it an ideal entry point.
Raffles City reinvents itself with experiential retail
The mall has revamped 111,000 sq ft of retail space as part of a major redesign.
Stores
TikTok ‘shoppertainment’ drives mega-sale hit
Videos on the platform are used not just to entertain but also to drive e-commerce.