TikTok Shop boosts Filipino MSME sales over 200% in 2025

Over 25,000 Filipino entrepreneurs trained in TikTok Shop tools

TikTok Shop contributed to a more than 200% increase in sales amongst Filipino micro, small, and medium enterprises (MSMEs) in 2025.

Over 25,000 entrepreneurs gained skills in livestreaming, content creation, and digital business management last year, according to the group's press release.

TikTok Shop’s analytics tools, including the ACE Indicator System, allowed sellers to optimise product listings, pricing, and shop performance.

Nationwide campaigns under the platform’s #SarilingAtin initiative contributed to a 230% increase in local product sales and more than doubled audience impressions compared to previous years.

Meanwhile, initiatives targeting women, persons with disabilities, and other underrepresented groups were intended to broaden participation in online selling.