, Thailand
277 view s
Photo by Markus Winkler: https://www.pexels.com/photo/photograph-of-the-thailand-flag-11262194/

Thai consumers prefer to pay using e-wallets, cash for online transactions

Preference in payment methods varies in regions.

A report by YouGov showed that e-wallets and cash on delivery are the most popular modes of payment for online shopping transactions amongst Thai consumers with around 50% and 49% of customers using them, respectively.

The report said some of the fintech services widely used for online shopping include TrueMoney Wallet, Rabbit LINE Pay, Lazada Wallet, ShopeePay and PayPal.

Meanwhile, only 39% use mobile banking, followed by PromptPay (33%), Credit card (19%), Internet banking (19%), Internet banking (17%), debit card (14%), and ATM bank transfer (6%).

In the Bangkok Metropolitan Region, e-wallets (55%) and credit cards (33%) are the most popular payment methods for online shopping.

ALSO READ: Alternative payment dominates India’s e-commerce market

However, in other parts of Thailand, e-wallets are only second in terms of popularity. Credit card is also much less common in the Northeastern region (10%), and the Southern region (57%).

Cash on delivery is the most preferred payment method for consumers in the southern (57%) and Northern (55%) regions, but only 47% use it in the Bangkok Metropolitan region.

PromptPay is more popular in the Northern region (39%) compared to the Central Region (28%), and Bangkok Metropolitan (30%).

YouGov surveyed around 2,028 adult Thai consumers for the study.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

5 major shifts in consumer behaviour to expect in 2025
Quality, functionality, convenience, and price drive purchase decisions across all trends.
Fashion industry faces uncertainty in 2025
This is amidst economic challenges, shifting consumer preferences, and global trade disruptions.
Fashion
Nestlé and Formula 1 announce multi-year partnership
It will bring KitKat branding and fan activations to select Grand Prix events.