News

E-commerce

Paul Howell

, China

Published:

3 years ago

Starbucks launches store on JD's platform

It offers mugs, gift cards and seasonal foods through the platform.

Multinational coffeehouse chain Starbucks has launched a flagship store on JD.com in China, according to a press release.

The online store is bringing Chinese consumers the brand’s new spring mugs, such as the Sakura Blossom Collection, together with its classic series, including the core classic series, and Starbucks Heritage.

The store also sells physical gift cards, seasonal foods such as rice dumplings and mooncakes and their corresponding gift certificates.

A Super Brand Day will kick off on the store’s opening day to help promote sales for the newly opened Starbucks store.

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