, South Korea

South Korea’s Fresheasy to launch products in Singapore online

The company plans to expand sales in Southeast Asia.

South Korean food company Fresheasy has revealed plans to make its meal-kit products available on three Singapore e-commerce platforms⁠—Shopee, Lazada and Qoo10⁠—as it seeks to expand its presence in Southeast Asia, Yonhap reported.

Starting with these channels, Fresheasy said it plans to develop new products and expand sales in the Southeast Asian region, where it is seeing growing demand and interest for K-food and K-culture, the company said.

READ MORE: South Korea’s retail sales up 10.1% YoY in May

Fresheasy is a South Korean food startup that makes ready-to-eat meal products of Korean dishes, such as tteokbokki and Korean-style fried rice. The company takes up 60% of the market share in South Korea's meal-kit market.

Fresheasy exports meal-kit products to eight different countries around the world, including the United States, Australia, Hong Kong and Dubai.

Follow the links for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!