Shanghai's 100 fresh produce markets go online via JD

JD delivers produce direct to the customer from the nearest market.

JD has launched a pilot program reaching out to nearly 100 fresh produce markets in Shanghai and helping them to go digital. Starting late this month, this will be the first time that an entire produce market in a city has been put on an e-commerce platform, the company has said.

The program is a partnership amongst JD Fresh, Shanghai Municipal Government and Beijing Rally Data Software. Using JD’s omnichannel fulfillment service, local residents will be able to access fresh produce online via JD, and have their orders delivered within one hour.

With this, each merchant may upload their inventory information to an online system and be connected with JD. When customers place orders online, JD coordinates to have products sent from certain merchants at the market nearest to the customers’ location.

The company will also standardize the management process of the markets, helping with procurement, display and sales. It will perform spot checks as well.

JD Fresh’s head Wei Ye said that the company plans to copy the model and apply it to other cities