Rakuten and Thailand join hands to showcase Thai products

Rakuten Ichiba is set to become Japan's first e-commerce platform with an official TOPTHAI store.

Rakuten Group and Thailand’s Department of International Trade Promotion (DITP) have inked a memorandum of understanding to boost sales of Thai products.

Through the "TOPTHAI" project, Rakuten will represent Japan as the 10th partner to increase awareness and sales of Thai goods. The project, led by DITP, is currently rolled out in nine countries and regions around the world.

ALSO READ: Blurring lines between online and offline retail in Asia Pacific

Rakuten Ichiba, Japan’s premier online marketplace, will host the official TOPTHAI store, becoming the first e-commerce platform in Japan to do so. It will serve as a hub for showcasing a diverse array of Thai products, alongside recipes utilising Thai ingredients and seasoning.

To kick off the collaboration, the TOPTHAI Product Exhibition is scheduled to run from 10 May to 10 July 2024, offering shoppers exclusive discounts and coupons redeemable with purchases.

Follow the link for more news on

Rakuten

Also Read

58% of consumers use devices for food purchases

1 in 2 consumers use RTPs for international shopping

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit