Market Kurly rolls out products in Singapore with RedMart

The brand store mostly offers Korean snacks such as tteokbokki.

South Korea-based e-grocery startup Market Kurly has partnered with RedMart, a Singaporean online grocery giant owned by Alibaba Group, to sell Korean food online in the Southeast Asian city-state, Yonhap reported, citing the retail operator.

Under a partnership agreement, the South Korean company began selling 44 ready-to-eat frozen food products in Singapore under the newly launched Market Kurly brand store within RedMart, Kurly said.

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The items, co-developed with a number of South Korean restaurants, mostly comprise popular Korean snacks, such as dumplings and tteokbokki. They also offer pasta and other Western-style items, the company said.

Established in 2011, RedMart is owned by Lazada Group, a subsidiary of Alibaba Group.