JD rolls out resources for 618 Grand Promotion

It will provide traffic flow resources worth $78m to offline stores.

JD is rolling out special resources to over three million offline stores for the ongoing 618 Grand Promotion, aiming to attract over 250 million visits to these stores, the company announced in a press release.

In particular, JD Retail will provide traffic flow resources worth $78.37 (RMB500m) to help supermarkets, restaurants, flower stores, and cinemas to interact with more customers. The company will also use livestreaming and other innovative methods to connect customers with industrial chains and other popular places, such as JD E-Space.

At the same time, JD Logistics will provide its 190,000 corporate customers with omni-channel fulfillment services. JD Cloud will also hold promotions aiming to help nearly 200,000 SMEs use cloud-based services.

Jingxi, a business group focussing on lower-tier markets, will provide support for millions of small and medium-sized stores in merchandise, operation and services. JD will also provide marketing resources for stores on JD Daojia, as well as using Dada Now.