foodpanda launches house brand ‘bright’

It offers a broader range of products covering fresh meats, ready-to-eat meals, pantry staples, beverages, snacks, and cleaning supplies.

Delivery platform foodpanda unveiled "bright," its latest house brand offering over 250 groceries and household essentials at pocket-friendly prices, exclusively on pandamart.

Building on the success of its initial house brand, brightfields, foodpanda responds to consumer demand with a broader range of products covering fresh meats, ready-to-eat meals, pantry staples, beverages, snacks, and cleaning supplies.

“Consumers want high-quality groceries and household products that can be conveniently delivered at affordable prices,” said Kevin Zagolin, director of quick commerce of foodpanda Singapore.

“We see increasing demand for house brand products, with one in two pandamart orders containing house brand items,” he added.

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bright features locally favored snacks and a diverse meat selection, catering directly to Singaporean tastes. Additionally, innovative features like improved dirt-trapping wet wipes and spill-proof water bottles enhance convenience.

To maintain quality and support local suppliers, all brightfarms products come from local businesses, with a focus on sustainability throughout the supply chain.

bright products are available exclusively on pandamart with islandwide delivery within an hour.