foodpanda and Carlsberg Asia expand partnership to boost beer accessibility

This move responds to significant consumer demand for beers.

Food and grocery delivery platform foodpanda has deepened its collaboration with Carlsberg Asia.

The partnership seeks to make Carlsberg's extensive range of beverages more accessible and enjoyable for consumers during various drinking occasions.

The initiative includes joint campaigns and promotions designed to make Carlsberg products more appealing and convenient for consumers. This move responds to significant consumer demand for beers, as highlighted in foodpanda's Delivery and Retail Trends 2023 report.

"We know that our consumers love their beer, so we are thrilled to strengthen our partnership with Carlsberg to make sure everyone can enjoy their favourite drinks in the freshest and most satisfying ways possible," said Raphael Zennou, vice president of Quick Commerce at foodpanda. 

"Together, we are not only meeting our consumers' demand for high-quality beer but also enhancing the overall shopping experience with quick and reliable delivery within an hour,” he added.

Both companies are committed to improving the shopping experience through personalised recommendations and special promotions on the foodpanda app. 

The partnership also involves retail giants like 7-Eleven Singapore, ensuring consumers have seamless access to Carlsberg beers through various channels.