E-commerce trends brands need to keep an eye on
Two in three shoppers in Singapore browse online platforms daily.
Demand for digital services will continue to increase in 2023, as Shopee observed consumers remain reliant on e-commerce for their purchases.
In its 2023 Consumer Trends Report for instance, two in three Singaporeans were found browsing the platform on a daily basis.
“We have seen how digital services like ecommerce can improve people’s lives and transform the way consumers and businesses interact,” Zhou Junjie, Chief Commercial Officer at Shopee, said.
“With the macroeconomic landscape constantly changing, it is important for brands to innovate their engagement strategies and strengthen their data analysis.”
Read more: Malaysia outperforms business expectations in past 12 months: Shopee
Moreover, Shopee expects an increase amongst young consumers with varying needs; and a stronger shopping ecosystem as online transactions increase.
For instance, data from its Consumer Trends Report found that 18 to 34 year-old shoppers made the most orders on Shopee last year.
In light of these trends, Shopee is enhancing its platform to ensure rights of brands and sellers are protected.