, Southeast Asia
173 views
Source: Shopee

E-commerce trends brands need to keep an eye on

Two in three shoppers in Singapore browse online platforms daily. 

Demand for digital services will continue to increase in 2023, as Shopee observed consumers remain reliant on e-commerce for their purchases. 

In its 2023 Consumer Trends Report for instance, two in three Singaporeans were found browsing the platform on a daily basis. 

“We have seen how digital services like ecommerce can improve people’s lives and transform the way consumers and businesses interact,” Zhou Junjie, Chief Commercial Officer at Shopee, said. 

“With the macroeconomic landscape constantly changing, it is important for brands to innovate their engagement strategies and strengthen their data analysis.” 

Read more: Malaysia outperforms business expectations in past 12 months: Shopee

Moreover, Shopee expects an increase amongst young consumers with varying needs; and a stronger shopping ecosystem as online transactions increase. 

For instance, data  from its Consumer Trends Report found that 18 to 34 year-old shoppers made the most orders on Shopee last year. 

In light of these trends, Shopee is enhancing its platform to ensure rights of brands and sellers are protected. 

 

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Event News

Event News

Digitalisation and sustainable retail on the rise in post-pandemic Indonesia
Retail Asia Jakarta Forum discovers new trends, preferences and passions in 2023 from industry leaders and experts. The Retail Asia Jakarta Forum rolled out at the Pullman Hotel last 4 May 2023 with industry experts dishing out interesting insights on how physical stores should be redefining what’s attractive to shoppers, understanding their preferences, and sharing in their passions for eco-friendly brands.