, Thailand
210 views
Photo from Central Retail.

Central Retail launches Immersive Retail Platform

It will combine offline, online and a virtual world, amongst others in one platform.

Thailand’s Central Retail has launched the CRC Immersive Retail Platform that integrates offline, online, social media, live streaming, and the virtual world and allows its business partners to offer their products and services.

In a statement, Natira Boonsri, Chief Commercial Officer of Central Retail Corporation Public Company Limited, said the starting project under the world’s first immersive platform is the C-Verse which offers a complete virtual store experience.

Through the C-Verse, customers can shop in a virtual world through customisable avatars, select products, add them to carts and receive the product within one to two days.

C-Verse will feature a Product Highlight, AI Chatbot ‘Annie’, a mini-game, and a photo booth.

ALSO READ: Central Retail opens first 24-hour supermarket

“The platform elevates the shopping experience to unprecedented heights, transcending beyond the concept of omnichannel. Customers can immerse themselves in a virtual store, pick products from 3D shelves, and explore them in 360 degrees, all at their fingertips,” said Boonsri.

“Customers can also enjoy ordering products through Personal Shopper and enjoy exciting features based on Generative AI technology,” she added.

Boonsri also said that customers can seek the AI Avatar for real-time advice and use augmented reality mode to connect online and offline.

C-Verse will start with Tops CLUB and is targeted to be extended to other businesses under its arm such as beauty products, home products, and department stores in Europe such as La Rinascente in Italy.

This is in line with the company’s plan to be the top Next-Gen Omni Retailer in Asia.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Embracing technology and personalisation drives e-commerce in Indonesia
3 retail executives compare notes on rapid tech-driven growth of e-commerce at Retail Asia Forum.
Embracing hyperlocal retailing in Indonesia
Retail Asia Forum in Jakarta delved on the complexities of implementing hyperlocal retail strategies in a country as diverse as Indonesia.