, South Korea
Photo from Pexels by Bruno Silva

Birkenstock takes over direct distribution in South Korea

It will be via its newly launched online shop. 

The Birkenstock Group is now taking over direct distribution in South Korea to meet the demands of its South Korean consumer base. 

The company said the distribution will be via its newly launched online shop with offerings including seasonal, stationary, and premium line 1774 styles. Special products were also created exclusively for the Korean market. 

In addition, the company introduced the "My Birkenstock" membership programme which gives members access to the latest collections, birthday vouchers, and other exclusive benefits. 

Birkenstock also said it will reposition the brand in the premium segment, focusing on the younger market. It plans to expand brand awareness through its local and regional content and collaborations with select local artists.

Physical stores in selected department stores will open in the spring of 2025.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Samsonite harnesses data to boost sales
The US luggage maker is boosting its online channel to drive revenue across Southeast Asia.
Hyper-personalised shopping rules in Southeast Asia
Data and analytics allow brands to optimise customer experience both online and in-store.
SSI Group boosts investment in unified retail
The company, which sells brands like Hermes and Cartier, is refining its omnichannel space.
Stores