News

E-commerce

Staff Reporter

, APAC

Published:

1 year ago

Photo by cottonbro studio: https://www.pexels.com/photo/person-shopping-online-3944405/

Around half of APAC consumers frequently order overseas online

Better quality products are the top driver for cross-border purchases.

Asia Pacific consumers are looking at international retailers with 52% of customers in the region saying they often buy from businesses overseas, led by Chinese and Thai shoppers.

According to a DHL report, 20% of Chinese and 23% of Thais buy at least once daily from overseas retailers.

Consumers in the region cited better quality products as the top reason for buying overseas at 44%, followed by the lack of product or brand in the country at 43%.

ALSO READ: Global e-commerce market to reach $9.3t by 2027

Meanwhile, long delivery times (55%) and fear of fraud (49%) remain as barriers to cross-border shopping.

“This means that online retailers and delivery providers need to be able to give shoppers the confidence their purchases will arrive safely and quickly,” DHL said.

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