Alibaba’s Taobao and Tmall achieve record growth for 11.11 sale

Over 400 Brands from Taobao and Tmall channels have exceeded more than $13.7m.

Alibaba Group’s major online retailers Taobao and Tmall have accomplished a highly successful year-on-year growth for the 15th year of the 11.11 Shopping Festival.

A total of 402 brands have exceeded $13.7m (RMB 100 million) in GMV each, and 38,000 brands have achieved 100% YoY GMV growth as of 11 November, midnight. In addition, a 15% price reduction led to 210 million orders and value-for-money products opened the way for an estimated 90 million orders.  

Content strategy has been one of the major factors that propelled online businesses, with 38 livestreaming channels generating over $13.7m in GMV and other 451 channels accumulating an estimated $1.37m (RMB 10 million) in GMV each.

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Meanwhile, online retailers used AI-driven tools over 1.5 billion times from preparation to the campaign period of the 11.11 sale. And million users utilised “Taobao Wenweb”, Taobao’s AI application for quality purchasing decisions.

With its anticipated sale, more than 100 million new members were added to both the Taobao and Tmall platforms.

“Taobao and Tmall’s solid performance reflects the success of our user-first strategy, which is focused on competitive pricing, diverse content offerings, and AI-driven technologies that further optimised consumer and merchant experiences during the campaign,” Trudy Dai, Chief Executive Officer of Taobao and Tmall Group, said.