, China
234 views
Photo from Alibaba Group.

Alibaba launches sustainable packaging campaign with Shiseido

They offered products in refillable containers as rewards.

Japan-based beauty brand Shiseido has launched a marketing campaign with Alibaba to promote refillable and reusable packaging in beauty products, the e-commerce giant said in a press release.

Alibaba said consumers can leverage their points in its platform’s carbon ledger platform, earned by low-carbon behavior, to redeem beauty products in refillable formats from Shiseido’s Chinese stores. Ten gift sets have been made available for consumers daily from November 15 to 24.

READ MORE: Alibaba Group records $3.2b net loss in September 2022 quarter

The campaign is part of the duo’s efforts to build consumer awareness of low-carbon lifestyles. Shiseido China is one of the 19 consumer goods companies partnering with Alibaba to issue guidance on green consumption, the company said.

Shiseido China expressed plans to offer refillable options for over 150 beauty products by 2023 and is working with agencies to draft industry-wide standards for refillable design.

Follow the links for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

How cost-per-wear redefines fashion value
This metric evaluates an item's value based on its frequency of use, lifespan, and resale potential.
Fashion
What tech innovations retailers are investing in
They are now increasingly adopting digital interfaces, simplified shopping, and data-driven retail.
Stores
Malaysia's e-commerce market to grow by 12.8% in 2024
Alternative payment methods accounted for 35.7% of e-commerce transactions in 2023.
E-commerce