8 in 10 SEA SMEs expect sales growth during festive season

57% of consumers prefer online shopping.

Eight in 10 (80%) Southeast Asian small and medium enterprises (SMEs) anticipate year-on-year sales growth this coming festive season, according to a FedEx survey.

The survey, which polled 200 (SMEs) and 300 consumers across 12 Asia Pacific markets, also found that 57% of consumers prefer online shopping.

In line with this, 87% of SMEs said they use third-party e-commerce platforms to broaden customer reach and enhance sales opportunities.

Additionally, 70% of consumers are motivated by substantial discounts and promotions.

Delivery continues to play a crucial role as 65% of respondents said free shipping motivates them to finalise their purchases.

However, 54% cite late deliveries as their top issue. Furthermore, the report noted that businesses can stand out through sustainability.

Nearly 90% of consumers said they want to see businesses develop more sustainable online shopping practices whilst 77% are willing to pay a premium for sustainable packaging.

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