Retail Asia Summit - Thailand - February 20, 2025

Chortip is the Head of Consumer & Retail and a Transactions Services Partner at KPMG in Thailand with more than 20 years of experience across roles.  She has wide ranging experience in providing audit and deal advisory services to international and domestic clients and has led a number of inbound, outbound, and cross-border M&A transactions across sectors including retail and consumer markets, energy and utilities, real estate and property development, information and communications, industrial markets, banking and insurance, automotive, healthcare, media and entertainment, and Technology.

She has worked with a number of large consumer & retail clients as well as investment funds to support their investments in the C&R Market including hypermarket, department stores, convenience stores, e-commerce, food retail, fashion and other non-food retail, agricultural as well as consumer markets.

Chortip has also worked closely with other Audit, Tax, Legal and Advisory partners to provide integrated services to support requirements of C&R clients in Thailand especially in respect of Digital Transformation, ESG, M&A, IPO, Tax, Legal and Business Restructuring etc..

Mr. Panthep Nilasinthop holds a Bachelor of Commerce, Honours in Economics, and a Master of Applied Finance from the University of Melbourne, Australia’s top university.

He is an expert in the implementation of digital strategy to improve customer experience as well as in creating business on digital platforms that have contributed to the growth of new business platforms in many industries such as retail, telecommunications, finance, insurance, and games. 

Napatorn is a partner in Corporate and M&A Practice Group at Baker McKenzie in Thailand. She is active in the Consumer Goods & Retail and Healthcare & Life Sciences Industry Groups and is a key member of the Investigations, Compliance & Ethics Practice Group. Napatorn has advised numerous multinational clients on their operations in Thailand. She advises on issues relevant to foreign investors, such as compliance, foreign investment, consumer protections, mergers and acquisitions, and corporate structures. She is particularly experienced in legal issues surrounding licensing and approval requirements, including warning, labelling, marketing, and advertising requirements, for consumer products; and requirements of e-commerce and multi-level marketing businesses in Thailand.  

Mehdi is a Partner leading Thailand and Vietnam YCPS offices and the Co-CEO of YCP Interactive Solutions, the digital B2B innovation division of YCP Group. He has over 14 years of experience in business development, consulting, digital, and marketing within FMCG, healthcare, automotive, construction, manufacturing, oil & gas, and renewable energy sectors. His career spans Asia, Europe, and Latin America, focusing on market expansion, digital strategies, and scaling growth within top-tier MNCs. He holds a Bachelor of Arts in International Business Management from Edinburgh Napier University and a master's in management from EDHEC Business School.

Shaun is the Chief Strategy and Planning Officer for CP Axtra. He’s a transformational leader based in Thailand, who leads Strategy and Corporate Planning, Customer Sciences, Marketing, Innovation and new business development. He’s a passionate agilist, focused on organizational transformation and driving change.   

Yeeran Davies is the co-founder of Thammachart Seafood, a company born from a love for the sea and a deep belief in bringing fresh, responsibly sourced seafood to more people. What started as a small business has grown into over 190 seafood counters across Thailand, partnering with Central Food Retail, The Mall Group, Big C, and top hotels and restaurants. 

Guided by a customer-first mindset, Yeeran has helped shape Thammachart Seafood’s multi-channel approach, blending retail, food service, and e-commerce to make premium seafood more accessible. Through her leadership, Thammachart Seafood has built strong relationships with Michelin-starred chefs, top hotels, and global seafood suppliers, ensuring a commitment to quality, sustainability, and responsible sourcing. In 2022, the company’s dedication to innovation and growth led to an investment from Thai Union Group, further strengthening its ability to bring thoughtfully sourced seafood to customers. 

Beyond business, Yeeran believes in mentorship, collaboration, and staying connected to what truly matters-family, health, and good food. At the Retail Asia Summit Thailand 2025, she looks forward to sharing insights, learning from fellow industry leaders, and exploring how businesses can stay agile, customer focused, and purpose-driven in today’s evolving retail landscape Because at the heart of every great business isn’t just strategy-it’s passion, purpose, and the people we touch.

A seasoned consultant with over 15 years of experience in product strategy, development, and retail planning within the fashion industry, working with top brands such as H&M, Mango, and Calvin Klein. Alex specializes in driving digital transformation initiatives that optimize product development, streamline retail planning, and implement impactful omnichannel strategies. 

Renowned for leveraging data-driven insights to maximize sales revenue, Alex combines deep industry expertise with a hands-on approach to deliver sustainable growth and operational excellence.

Thanawat is a tech entrepreneur with over 15-years hands-on experience in the online business. He founded Priceza, the leading Affiliate & Shopping Comparison platform with the mission to empower consumers to make informed buying decisions. To date, Priceza has helped millions of Thai people to save money and get the right products. He launched Etailligence, E-Commerce Monitoring Platform to help online business to track and monitor E-Commerce sales volume in Marketplace platforms. In addition, he is serving as Honorary Advisor to Thai E-Commerce Association and shares knowledge to the Tech & E-Commerce industry.

For the past 12 years, Tze Siung (TS) has been leading multiple fulfillment and logistics setups in Southeast Asia, out of which, 8 EXCITING YEARS in Tech start-ups in Thailand! As a certified Project Management Professional (PMP) and Six Sigma Black Belt, TS has been in the driver seat in strategizing, growing & optimizing the regional omni-channel distribution for Pomelo Fashion. He is also overseeing the customer experience function for the company and deeply passionate in delivering high quality products in an environmentally sustainable way, while beating the industrial standard delivery speed. This has propelled the company’s NPS by 30% while achieving 60% lower operating costs. 

Prior to Pomelo Fashion, TS was the Director of Operations in aCommerce as the catalyst in developing the e-commerce enabler’s fulfillment and logistics capability, enabling gross margin growth of 35% within 6 months. 

Pavadee Katimuneetorn is a seasoned professional with extensive experience in data and media leadership roles within the FMCG industry. Currently serving as the Media Lead for Homecare Thailand and the Media Lead for Unilever Cambodia and Laos, Pavadee is responsible for driving media strategies and leading media partnership across these markets.

Previously, Pavadee held the position of Data Lead for Southeast Asia Homecare and Data Head for Unilever Thailand, Malaysia, and Singapore. In these roles, Pavadee spearheaded data partnerships with key retailers, leveraging consumer insights to drive data-driven marketing strategies and optimize consumer engagement. Pavadee's expertise in data acquisition, analysis, and application has been instrumental in enhancing Unilever's digital presence and fostering strategic collaborations.

With over 9 years of experience in Digital Media at Unilever, Pavadee has been at the forefront of digital media innovation, managing data strategy, and first-party data acquisition. Pavadee has led the meaningful proposition and strategy of LINE official accounts and driven data partnerships with retailers, fueling end-to-end data-driven marketing. By combining data-driven insights with innovative media strategies, Pavadee continues to lead the way in achieving business growth and success in the ever-evolving digital landscape.
 

Tony William Kongsombat is a seasoned technology leader with expertise in digital transformation, retail innovation, and enterprise architecture. As Vice President at The Mall Group, he drives data intelligence and tech innovation to enhance retail experiences. Previously, he held CTO roles at Thanachart Securities, T Capital, and Eatigo, leading digital transformations. He also founded GP Solutions, a successful software and digital agency. With over 15 years in retail, fintech, and e-commerce, Tony specializes in AI, analytics, omnichannel solutions, and IT strategy, shaping the future of digital business.

Anand Khaniyomdee is a seasoned e-commerce professional having worked in various position with the landscape. Current working with The Mall Group as a GM for OMNI Channel & Marketing innovation. Prior to his time at The Mall Group, His journey in ecommerce started with Lazada. Fueled by an entrepreneurial spirit and a knack for spotting opportunities, Anand dove headfirst into the burgeoning e-commerce space. His vision turned into reality when he led the successful launch of a marketplace platform for Central Group. This redefined the online retail experience for Thai consumers. Anand brought his expertise to bear again with "Mango," now known as Makropro, a marketplace within the retail commerce sector focusing on the HORECA industry.

Anand's expertise and commitment makes him a valuable asset to the Retail Asia Panel.

With 15+ years in research and consulting, Gayatri is a seasoned FMCG expert at Ipsos. She possesses strong business development and client management skills, and a proven ability to lead innovative initiatives.

Jamon Chartsatienpong leads data analytics at The 1, driving data-driven strategies that enhance customer engagement and business growth. With over a decade of expertise, he specializes in AI-driven insights, personalization, and loyalty analytics, transforming data into impactful solutions that strengthen The 1’s ecosystem and partnerships.

Jiradej Ekthumrong is a data analytics professional at The 1, Central Group, specializing in data-driven insights to optimize business strategies and customer experiences. As Data Analytic Principal, he transforms complex data into actionable intelligence, reinforcing The 1’s position as Thailand's No.1 Digital & Lifestyle Loyalty Platform. Passionate about leveraging data for business growth, Jiradej continues to drive innovation within Central Group and The 1 Ecosystem.

Chanchai Tanatkatrakul is a Partner in Kearney Southeast Asia's unit, based in Bangkok, Thailand. As the Country Head of the firm’s Thailand office, his responsibilities include overseeing the functions of all business units at the Thai operations, providing client development and delivery services as a subject matter expert in Thailand, driving thought leadership, and building local teams. He is also responsible for partnerships with consumer and retail companies and government agencies.

With over 15 years of diverse experience spanning Human Resources, Venture Capital, and Legal, Tao is a passionate leader dedicated to driving growth, promoting innovation, and creating meaningful impact for the company.

As Head of Human Resources at Decathlon Thailand, Tao collaborates with business leaders to align people strategies with the company’s mission of making sport accessible to all. He also co-leads the Thailand project with the Country Leadership Team, driving initiatives and ensuring alignment with strategic goals. Tao oversees country-level HR projects with a focus on leadership development, promoting digital transformation, and fostering a culture of growth and fairness.

Tao's journey at Decathlon began in the Retail Team, where he successfully led store management and initiate an expansion project. Starting as a Store Leader, he managed high-performing teams, opened new stores outside Bangkok, and adapted operations during challenging periods such as the COVID-19 lockdowns. This experience provided him with a deep understanding of the business, which he now leverages in his HR leadership role to ensure alignment between operational needs and people strategies.