Contributors

Dr. Masri Abdul Lasi is a Senior Lecturer in Marketing at Universiti Teknologi MARA (UiTM), Cawangan Terengganu, Kampus Dungun. He specializes in digital marketing, marketing technology, artificial intelligence in business, consumer behaviour, and branding strategies.

With experience in academia, consultancy, and professional training, he actively shares insights on education, digital transformation, and marketing through public talks, media appearances, and academic writing. Dr. Masri is also passionate about developing students’ professional skills, personal branding, and industry readiness in today’s digital era.

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