NielsenIQ
NIQ delivers the Full View, the world’s most complete and clear understanding of consumer buying behaviour that reveals new pathways to growth.
See below for the Latest NIQ News, Analysis, Profit Results, Share Price Information, and Commentary.
68% of Singapore Gen Zs rely on peer reviews for informed purchases
68% of Singapore Gen Zs rely on peer reviews for informed purchases
Half are also buying only items they know they will use to reduce waste.
Where do consumers spend the majority of their budget?
Nearly half of the consumers shop the omnichannel.
APAC e-commerce sales down by nearly 3% YoY
E-commerce sales growth has slowed down globally.
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