MAISON 21G

Maison 21G, arose from Johanna Monange’s passion and 20 years of experience in scent design working alongside renowned brands and perfumers. She has played a vital role in the creation of worldwide bestsellers, including La Vie est Belle by Lancôme and One Million by Paco Rabanne, and many others...

With Maison 21G, she completely breaks conventions and cut all perfumery intermediaries. She puts you in direct contact with Haute Couture perfumery oils to allow you to create your own perfumes and Home Scents.

She loves and respects nature and she empowers you to blend your very own scents, using only clean, vegan and sustainably sourced ingredients, healthy for your skin and the planet.

Global brands to struggle with localised offerings

Blending technology with localised strategies will help global brands maintain relevance in the competitive retail market.