OUTFORM APAC secures two accolades at Retail Asia Awards 2024

Innovative retail campaigns in Japan and South Korea garner top honours for the company.

OUTFORM APAC, a pioneer in retail innovation, has been crowned with two prestigious awards at the Retail Asia Awards 2024, recognising their cutting-edge projects in Japan and South Korea that have significantly enhanced the shopping experience and elevated brand engagement – and driven sales, and foot traffic. 

South Korea saw OUTFORM revolutionise the shopping experience at the Titleist flagship store in Gangnam with the 'Titleist Digital Self-discovery Experience Table'. This store initiative, which aimed to transform perceptions of golf balls from mere commodities to essential game-improving equipment, has won them the Store Retail Initiative of the Year - South Korea. Through high-definition LED displays and interactive touchscreens, customers were able to compare and learn about the different balls’ capabilities, which significantly increased their shopping satisfaction and drove a 30% increase in ball sales.

The digital self-discovery table not only attracted shoppers but also educated them, enhancing their in-store experience and leading to higher sales. Fredrik Sundstrom, Senior Global Retail Marketing Manager at Acushnet Golf, noted that the project achieved its goals in less than three months, reflecting the effectiveness of integrating digital innovations into traditional retail settings. The success of this initiative has encouraged Titleist to further pursue digitalisation in their stores, with upcoming plans to introduce interactive and scannable experiences that extend beyond the physical store environment.

Meanwhile in Japan, the "Bringing The Big Stage Home to Tokyo" campaign, featuring a shop-in-shop designed by Marshall, and executed by OUTFORM -  transformed a compact space within Tokyo's Tsutayakaden department store into a magnet for music enthusiasts and social media influencers. Despite its small footprint, the pop-up was a masterclass in maximising limited retail space with its open design, eye-catching LED tickers, and magic mirrors that paid homage to Japanese Rock and Roll culture. This project was awarded the Pop-up Retail Project of the Year - Japan for its innovative use of technology and design that not only drew significant foot traffic but also enhanced Marshall's brand presence in a competitive market.

The design of the Marshall pop-up was ingeniously modular, allowing components to be pre-assembled and tested in Shanghai before being transported and reconstructed in Tokyo. This ensured consistency in brand messaging and a seamless shopping journey for consumers. Michael Hallberg, Sr Manager APAC, described the project as having "ticked all the boxes," with its strategic design effectively funnelling visitors through the activation and not just around it. The successful implementation of this project has paved the way for future rollouts in other luxury retail spaces across Asia-Pacific, with plans to incorporate even more advanced retail technologies.

OUTFORM APAC’s achievements at the Retail Asia Awards 2024 highlight their expertise in blending physical retail with digital innovation to create engaging and impactful consumer experiences. These projects not only reinforced the brands’ market positions but also set new standards in retail, demonstrating the potential of innovative technology to transform traditional shopping environments to drive sales and increase foot traffic. 

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].