Dmall (China) wins an impressive trifecta at Retail Asia Awards

The digital retail service provider greatly improved its CSR and digitalisation strategies.

Dmall (China) Technology Ltd., a digital retail service provider, has performed noteworthy innovations in recent years and succeeded even during a pandemic. The company’s accomplishments have earned three major prizes at the Retail Asia Awards 2021. 

The first is CSR Initiative of the Year - China, in recognition of the company’s contactless community anti-epidemic pickup station. To alleviate the tight supply of distribution resources during the Covid-19 pandemic, Dmall set up community pick-up stations that centralised the orders of adjacent stations, thereby solving the problem of insufficient transport capacity. During the Covid-19 outbreak last year, Dmall focused on supplying anti-epidemic materials and daily commodities. Based on the needs of each store and area, Dmall helped supermarkets to adjust their distribution model, delivery time, capacity, and online products in real-time through digital technology. Furthermore, a “contactless delivery” model was quickly adopted.  

The key achievements are the following: (1) more than 6,000 pickup stations ensured the supply of daily commodities in the whole country; (2) the contactless delivery method prevented the risk of cross-infection in groups and amongst employees; and (3) the contactless pick-up station and digital operation provided sufficient transport capacity, reducing the average delivery time per order by 36%.

Dmall’s second award is the Digital Initiative of the Year - China for the automatic replenishment system based on AI sales forecasts, which upgrades the quality and efficiency of the supply chain. The digitalisation trend requires supply chain upgrades for traditional retail companies. To ensure efficiency and quality, Dmall’s project provides a complete solution described as “intelligent forecast-intelligent replenishment-order visibility-retailers and supplier coordination”. An AI model was applied based on big data analysis using more than two years’ worth of comprehensive sales data from a cooperative partner Wumart’s stores.

Key achievements are as follows: (1) automatic replenishment system improves supply chain efficiency, overall economic benefits, and customer satisfaction; the stock-out rate dropped from 7% to less than 2%; (2) system promotes a clear division of labour at the head office, strengthens coordination between departments, as well as standardised organisation and management; and (3) enhanced business scalability, which supports the digitalisation of the entire supply chain.

The third award is Omnichannel Strategy of the Year for Dmall and Metro China’s project to accelerate digitalisation and improve customer service. As the business-to-customer market in China grows larger and more consumers opt for online shopping, wholesale and retail enterprises like Metro China have to adapt to consumers’ needs. Thus, the two companies worked together on Metro China’s omnichannel transformation to serve nearly 97 stores in 69 cities across the country.

In this area, the key achievements are (1) the launch of Dmall systems and one-hour home-delivery services to achieve a “dual upgrade” of user experience and store management, thereby increasing the self-checkout in Beijing Wanquanhe Store to 44% in June 2020, (2) acceleration of integrated online and offline operations in which the online sales of Shanghai benchmark stores accounted for a 196% increase in omnichannel orders in September 2020, and (3) optimisation of membership system and increase of user stickiness.

Evidently, these innovations will enable Dmall to sustain its growth and provide the needs of a growing market.  

Watch the interview below to know more about their winning projects: