SariSuki’s Pavan Powar, one of the headliners of Retail Asia Forum in Manila
The expert on strategy and marketplace for entrepreneurs to bare secrets on customer engagement and retention.
SariSuki is not just a unique source of fresh groceries delivered to homes in the Philippines, but an organization with the core mission of empowering entrepreneurs by ushering them into the digital space.
For this reason, Pavan Powar, who heads Strategy and Marketplace at SariSuki, will be given the stage at the upcoming Retail Asia Forum Manila at Shangri-La The Fort on 5 October 2023 to share invaluable insights on customer retention and engagement.
Speaking to Retail Asia magazine ahead of the big event, Powar revealed that he moved to the Philippines from India in 2019 as part of a social e-commerce startup whose main objective is fostering entrepreneurship among Filipinos.
“We help people startup and set up their own digital stores and sell within their community to earn a secondary livelihood,” Powar said. At present, SariSuki supports over a thousand mini-entrepreneurs or community leaders on its platform, with plans for further growth in the coming years.
At the Retail Asia Forum, Powar will share key insights and unique perspectives on customer retention, a critical aspect for any small enterprise. “We all spend a lot of time in acquiring customers, and it’s super important for us to keep them engaged throughout their lifetime,” he said.
Amid the availability of various channels and tools today, he stressed on the need to use them to ensure customers keep coming back onto the platform. He cited gamification and incentives for certain actions as examples.
More than just textbook strategies and adoption of new trends, Power advocates for a session at the Manila forum that sparks engagement ideas from customers and increasing the lifetime value a customer brings to any organisation.
“How can you adapt to the requirements of your customers so that you keep providing them with a solution to a certain problem, in such a way that they are always satisfied or they're always excited to use your product?” Powar posited.
Ultimately, his aim is to help attendees understand and implement to enhance the lifetime value offered by a customer to their enterprise or small business.
Organisers of the Retail Asia Forum also acknowledged Powar’s eagerness for the one-on-one conversation at the forum, which reflects his commitment to making the session as productive for the audience as possible.
Before ending the interview, Power encouraged everyone to be entrepreneurs and begin their journey by attending the forum and engaging in the conversation he brings to the table.
He also underscored the importance of understanding and adapting to modern-day scenarios and customer requirements to keep them coming back to the platform.
“I hope to see all of you guys over there… please come and visit us at the Retail Asia Forum this year,” he said, noting that the affair is also a venue to meet industry leaders and network with peers.
For those interested in further insights and a chance to engage with industry leaders, sign up for the Retail Asia Forum Manila at www.retailasia.com.