Retail Asia Awards 2023 Winner: Puma South East Asia Pte Ltd

Puma South East Asia Pte Ltd wins the International E-Tailer of the Year for Malaysia and Marketing Initiative of the Year - Singapore awards at the Retail Asia Awards 2023.

Looking ahead to 2023 and 2024, Puma is committed to delivering new and improved experiences for its consumers in Southeast Asia. Its Run XX NITRO footwear has received positive feedback, making them lightweight and responsive, benefiting runners in conserving energy. Despite challenges during the pandemic, Puma's prior groundwork and the team's adaptability ensured successful growth in e-commerce. They strive to understand market trends and consumer behaviour, tailoring their offerings to different platforms and regions, and ensuring a satisfying shopping experience for their customers. Watch this interview with Eleanor Wang, Head of Marketing, SEA and Ankit Madhogaria, Head of Ecom, SEA, to know more about Puma South East Asia's winning initiatives.

Learn more about them: PUMA South East Asia takes home a double win at Retail Asia Awards 2023 for E-commerce and Marketing Excellence

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PUMA South East Asia Pte Ltd

Retail Asia Awards

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