FMCG Asia Awards 2023 Winner: Diageo China
Johnnie Walker Blue Label's award-winning "Year of the Rabbit" campaign soared thanks to cultural resonance, tech giant partnerships, and engaging online experiences, which boosted sales, brand awareness, and loyalty programme membership.
Uncover the full recipe for success by watching the interview with the Head of International Whisky Greater China & Diageo China Marketing Director, Rambo Chang, here.
Commentary
Protecting Indonesia’s retail businesses through resilient cellular connectivity
Why e-commerce winners in SEA are rethinking operating models
Why flexible storage is the backbone of the pop-up economy
How point of sale became the hub for customer experience
APAC retailers need to rethink where fraud prevention begins
How Singapore consumer brands can build strong supply chains amidst rising input costs