FMCG Asia Awards 2023 Winner: Diageo China

Johnnie Walker Blue Label's award-winning "Year of the Rabbit" campaign soared thanks to cultural resonance, tech giant partnerships, and engaging online experiences, which boosted sales, brand awareness, and loyalty programme membership.

Uncover the full recipe for success by watching the interview with the Head of International Whisky Greater China & Diageo China Marketing Director, Rambo Chang, here.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

How cost-per-wear redefines fashion value
This metric evaluates an item's value based on its frequency of use, lifespan, and resale potential.
Fashion
What tech innovations retailers are investing in
They are now increasingly adopting digital interfaces, simplified shopping, and data-driven retail.
Stores
Malaysia's e-commerce market to grow by 12.8% in 2024
Alternative payment methods accounted for 35.7% of e-commerce transactions in 2023.
E-commerce