Vietnam's economy
Retailers race to fix store experience in Vietnam
Retailers race to fix store experience in Vietnam
As Vietnam’s middle class grows, retailers are investing in offline store formats.
Vietnam's middle class eyes higher disposable income by 2027
Economic growth and urbanisation propel middle class expansion
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EY’s Olivier Gergele: Innovation advantage comes from scaling what resonates with consumers
He explores where the biggest value opportunities lie whilst emphasising the need to balance standardised scale with deliberate localisation across diverse markets.