Vietnam's economy
Retailers race to fix store experience in Vietnam
Retailers race to fix store experience in Vietnam
As Vietnam’s middle class grows, retailers are investing in offline store formats.
Vietnam's middle class eyes higher disposable income by 2027
Economic growth and urbanisation propel middle class expansion
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Success centres on resilient, sustainable value chains and compliance – EY’s Olivier Gergele
He stressed that companies can stay ahead by driving personalisation, seamless experiences, and embedding sustainability at the core of their operations.