theme stores
7-Eleven X Coca-Cola-themed store revamped to feature Hong Kong-inspired look
7-Eleven X Coca-Cola-themed store revamped to feature Hong Kong-inspired look
It also offers interactive vending machine games and a Coca-Cola Hong Kong-style Café Brick Model.
BTS pop-up stores launches in three new Asian cities
The K-Pop-themed stores opened in Singapore and Manila in May.
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EY’s Olivier Gergele: Innovation advantage comes from scaling what resonates with consumers
He explores where the biggest value opportunities lie whilst emphasising the need to balance standardised scale with deliberate localisation across diverse markets.