Social Media
Social media trends drive e-commerce as branding tool
Social media trends drive e-commerce as branding tool
Influencer marketing is reshaping how brands engage consumers.
L'Oréal expands social commerce to engage Gen Z
Company leverages TikTok's influence to capture emerging markets.
Social media spurs organic sales growth
Brands leverage social platforms for brand expansion.
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Retailers who embrace digital innovation, stay agile, and keep the consumer at the centre are best positioned to lead.
Commentary
Digital giants to retailers: The playbook for scaling ad revenue with onsite retail media