Social Media
Social media trends drive e-commerce as branding tool
Social media trends drive e-commerce as branding tool
Influencer marketing is reshaping how brands engage consumers.
L'Oréal expands social commerce to engage Gen Z
Company leverages TikTok's influence to capture emerging markets.
Social media spurs organic sales growth
Brands leverage social platforms for brand expansion.
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1. Jollibee granted approval to remove foreign ownership limit 2. Global e-commerce market to reach $11t by 2028 3. Taobao, PapaHome partner to launch first furniture superstore in Hong Kong 4. Philippine retail market to see $66.35b growth by 2028 5. Japan's e-commerce market to grow 7.7% in 2025Resource Center
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E-commerce
Why Thai retailers should harness AI for personalisation, efficiency
Industry leaders also cited the importance of adopting omnichannel strategies.
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Unwrapping the psychology behind festive snacking in Southeast Asia