Social Media
Social media trends drive e-commerce as branding tool
Influencer marketing is reshaping how brands engage consumers.
L'Oréal expands social commerce to engage Gen Z
Company leverages TikTok's influence to capture emerging markets.
Social media spurs organic sales growth
Brands leverage social platforms for brand expansion.
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1. Global brands accept high costs as gateway strategy squeezes local shops 2. Australian retailers cut jobs as fuel and supply chain costs surge 3. Vietnam e-commerce under pressure as discount-led growth loses momentum 4. Estée Lauder in early talks with Puig over possible merger 5. Hong Kong consumers stay cautious as dining out leads spendingResource Center
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AI tools are also reshaping how shoppers choose products across retail channels.
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