Social Media
Social media trends drive e-commerce as branding tool
Social media trends drive e-commerce as branding tool
Influencer marketing is reshaping how brands engage consumers.
L'Oréal expands social commerce to engage Gen Z
Company leverages TikTok's influence to capture emerging markets.
Social media spurs organic sales growth
Brands leverage social platforms for brand expansion.
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Phu Nhuan Jewelry lands two wins at Retail Asia Awards 2025
It bagged the Marketing Initiative of the Year - Vietnam and the Pop-up Retail Project of the Year - Vietnam categories in the awards programme.