Social Media
Social media trends drive e-commerce as branding tool
Social media trends drive e-commerce as branding tool
Influencer marketing is reshaping how brands engage consumers.
L'Oréal expands social commerce to engage Gen Z
Company leverages TikTok's influence to capture emerging markets.
Social media spurs organic sales growth
Brands leverage social platforms for brand expansion.
Most Read
1. Hong Kong small retailers step up investment to take on big chains 2. Ulta Beauty enters Dubai as it scales Middle East retail 3. Frasers Property launches 9-mall rebrand and tech overhaul 4. Southeast Asia food delivery market surges to $22.7b 5. Retail sales climb 6.5% YoY as leasing activity stays firmResource Center
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Awards
Jun
03
Events
Event News
FMCG Asia Awards 2025 Winner: Angela Kuo of DIAGEO Taiwan
Angela Kuo of DIAGEO Taiwan highlights how the Johnnie Walker Blonde launch made whisky more approachable for younger consumers.
Commentary
The festive season is a revenue moment – don't let friction or fraud derail it
All that glitters: Is luxury losing its shine, or finding a new one in Asia?