Singapore's grocery sector
The Changing Face of Grocery Shopping in Singapore
The Changing Face of Grocery Shopping in Singapore
The Covid-19 pandemic has driven the market and led to major shifts in consumer spending in the past 12 months. The grocery sector is one to watch, as more than half (54%) of Singaporeans spent more on groceries in the past 12 months, according to Worldpay from FIS’ 2021 Generation Pay research. The grocery boom is poised to continue, with 9 in 10 consumers expecting to spend the same or more on groceries in the upcoming year.
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EY’s Olivier Gergele: Innovation advantage comes from scaling what resonates with consumers
He explores where the biggest value opportunities lie whilst emphasising the need to balance standardised scale with deliberate localisation across diverse markets.
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The festive season is a revenue moment – don't let friction or fraud derail it