Ribbons of Strength
P&G Australia wins Product Launch and Campaign of the Year trophies at the FMCG Asia Awards 2021
P&G Australia wins Product Launch and Campaign of the Year trophies at the FMCG Asia Awards 2021
The company has not only become a Force for Growth in the category, but also a Force for Good in the community.
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1. Singapore consumers show rising openness to agentic AI shopping 2. 86% of Southeast Asian consumers shop actively in online malls 3. CDO Foodsphere’s Highlands and San Marino earn awards at FMCG Asia Awards 2025 4. Foodpanda adds ride hailing to pandapro 5. Shiseido targets cash flow of ¥600b by 2030Resource Center
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The brands achieved top recognition for campaigns that strengthened leadership in premium canned goods.
Commentary
This 11.11, the real battle lies in shopper confidence – not the biggest discount