OLAY Super Serum Collection
P&G Australia wins Product Launch and Campaign of the Year trophies at the FMCG Asia Awards 2021
The company has not only become a Force for Growth in the category, but also a Force for Good in the community.
P&G Australia wins Product Launch and Campaign of the Year trophies at the FMCG Asia Awards 2021
The company has not only become a Force for Growth in the category, but also a Force for Good in the community.
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Tech-driven personalisation allows content optimisation, understanding opportunities to stay ahead of competition – PwC Asia Pacific's Karin Shenkar
![Tech-driven personalisation allows content optimisation, understanding opportunities to stay ahead of competition – PwC Asia Pacific's Karin Shenkar]()
Co-Written / Partner
She underscores the need for adaptability, data-driven strategies, and a nuanced understanding of consumer behaviour in a rapidly evolving market.
She underscores the need for adaptability, data-driven strategies, and a nuanced understanding of consumer behaviour in a rapidly evolving market.
Commentary
Why micro-retail is the way to go to reach Southeast Asian shoppers