Infrastructure-as-a-service
Infrastructure-as-a-service: the unsung hero of annual festive sales
Infrastructure-as-a-service: the unsung hero of annual festive sales
As we kick off 2022, e-commerce continues to gain momentum with retailers refining their strategies and upgrading their capabilities to address the ever-evolving landscape. Chinese New Year is right around the corner and other shopping events will instigate fierce rivalry as online and in-store retailers compete to out-perform one another by providing consumers better discounts, more personalised deals, and various payment methods and fulfilment options.
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AI-driven marketing isn’t just the future, it’s already proving its value – EY’s Olivier Gergele
Retailers who embrace digital innovation, stay agile, and keep the consumer at the centre are best positioned to lead.