Indonesia supermarket performance
MPPA sales grow 9.2% amidst social restrictions and scarcity of cooking oil
MPPA sales grow 9.2% amidst social restrictions and scarcity of cooking oil
PT Matahari Putra Prima Tbk. (MPPA) recorded total sales of IDR1.69t ($112.41m) in the first quarter of 2022.
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The retailer strengthened consumer trust through value-led campaigns and innovative launches.
Commentary
This 11.11, the real battle lies in shopper confidence – not the biggest discount