in-store shopping
Consumers now equally rely on in-store, online for shopping
Consumers now equally rely on in-store, online for shopping
Around 67% discover new products in-store, and 66% through mobile phones.
3 in 5 Singaporeans believe in-store shopping remains in style
Furthermore, 30% of consumers miss shopping in stores.
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EY’s Olivier Gergele: Innovation advantage comes from scaling what resonates with consumers
He explores where the biggest value opportunities lie whilst emphasising the need to balance standardised scale with deliberate localisation across diverse markets.
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The festive season is a revenue moment – don't let friction or fraud derail it