in-store shopping
Consumers now equally rely on in-store, online for shopping
Consumers now equally rely on in-store, online for shopping
Around 67% discover new products in-store, and 66% through mobile phones.
3 in 5 Singaporeans believe in-store shopping remains in style
Furthermore, 30% of consumers miss shopping in stores.
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1. Outstanding consumer brands honoured at FMCG Asia Awards 2025 2. lululemon opens flagship store in Seoul 3. Nestlé Purina PetCare triumphs at FMCG Asia Awards 2025 with product launch distinction 4. Ferrero Asia Pacific triumphs at FMCG Asia Awards 2025 for Kinder Joy campaign 5. Edition opens first standalone Singapore store at Raffles CityResource Center
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The retailer strengthened consumer trust through value-led campaigns and innovative launches.
Commentary
This 11.11, the real battle lies in shopper confidence – not the biggest discount