Home shopping
Millennials, personalisation, and experiences reshape home retail trends
Millennials, personalisation, and experiences reshape home retail trends
SM Home leverages data, influencer marketing, and experiential shopping to stay ahead
South Korea’s home shopping operators embrace mini-programs
These programs mainly introduced the latest trends, particularly in social media.
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The retailer strengthened consumer trust through value-led campaigns and innovative launches.
Commentary
This 11.11, the real battle lies in shopper confidence – not the biggest discount