Home shopping
Millennials, personalisation, and experiences reshape home retail trends
Millennials, personalisation, and experiences reshape home retail trends
SM Home leverages data, influencer marketing, and experiential shopping to stay ahead
South Korea’s home shopping operators embrace mini-programs
These programs mainly introduced the latest trends, particularly in social media.
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Success centres on resilient, sustainable value chains and compliance – EY’s Olivier Gergele
He stressed that companies can stay ahead by driving personalisation, seamless experiences, and embedding sustainability at the core of their operations.
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Winning at the shelf: Innovative packaging strategies