Home shopping
Millennials, personalisation, and experiences reshape home retail trends
Millennials, personalisation, and experiences reshape home retail trends
SM Home leverages data, influencer marketing, and experiential shopping to stay ahead
South Korea’s home shopping operators embrace mini-programs
These programs mainly introduced the latest trends, particularly in social media.
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He notes that success in the retail landscape today requires a balance of regional scale, consumer trust, and future-proofing.
