Gen Z market
See below for the latest news, analysis, and commentary on the Gen Z market.
68% of Singapore Gen Zs rely on peer reviews for informed purchases
68% of Singapore Gen Zs rely on peer reviews for informed purchases
Half are also buying only items they know they will use to reduce waste.
Empathy becomes critical for APAC retailers adapting to Gen Z
Retailers must balance AI with human touch.
Gen Zs can help turn inflation into opportunity: KPMG
Promotional strategies must be reset to attract 600 million Gen Zs through digital and human consumer experiences.
Commentary
How Asia’s retailers can prepare for AI-first commerce
Protecting Indonesia’s retail businesses through resilient cellular connectivity
Why e-commerce winners in SEA are rethinking operating models
Why flexible storage is the backbone of the pop-up economy
How point of sale became the hub for customer experience