Gen Z market
See below for the latest news, analysis, and commentary on the Gen Z market.
68% of Singapore Gen Zs rely on peer reviews for informed purchases
68% of Singapore Gen Zs rely on peer reviews for informed purchases
Half are also buying only items they know they will use to reduce waste.
Empathy becomes critical for APAC retailers adapting to Gen Z
Retailers must balance AI with human touch.
Gen Zs can help turn inflation into opportunity: KPMG
Promotional strategies must be reset to attract 600 million Gen Zs through digital and human consumer experiences.
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1. Global brands accept high costs as gateway strategy squeezes local shops 2. Estée Lauder in early talks with Puig over possible merger 3. Australian retailers cut jobs as fuel and supply chain costs surge 4. Luxury brands turn to AI to boost sales and customer engagement 5. Robinsons Retail phases out South Korea’s No Brand as sales remains minimalResource Center
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FMCG Asia Awards 2025 Winner: Jason Sng of FairPrice Group
Jason Sng of FairPrice Xtra VivoCity shares how its partnership with LOTTE Mart has elevated the in-store experience across FairPrice Xtra outlets.
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When AI becomes the front door: How marketing in Singapore will really change in 2026