Gen Z market
See below for the latest news, analysis, and commentary on the Gen Z market.
GS Retail builds private label and delivery to win younger shoppers
GS Retail builds private label and delivery to win younger shoppers
App data from sweet potato deliveries is now driving year-round product launches and customer acquisition in South Korea.
68% of Singapore Gen Zs rely on peer reviews for informed purchases
Half are also buying only items they know they will use to reduce waste.
Empathy becomes critical for APAC retailers adapting to Gen Z
Retailers must balance AI with human touch.
Gen Zs can help turn inflation into opportunity: KPMG
Promotional strategies must be reset to attract 600 million Gen Zs through digital and human consumer experiences.
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1. Asia watch claims jump 21% as theft rises 2. Singapore consumers 'quietly' abandon brands after losing trust 3. TikTok Shop GMV surges 80% in 6.6 Birthday Mega Sale 4. How can retailers tell if loyalty programmes work? 5. Temu partners with Korea's IP protection agency to fight counterfeitsResource Center
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Awards
Nov
11
Event News
Inside BIRKENSTOCK South East Asia Pte Ltd’s win at the Retail Asia Awards 2026
Evelyn Chua, MD at BIRKENSTOCK South East Asia Pte Ltd, highlights customers spending more time in-store after its shift to experiential retail.
Commentary
How EV buyers in Asia are rewriting consumer trust and retail competition
If the AI agent doesn't know your brand, neither does your next customer