Gen Z market
See below for the latest news, analysis, and commentary on the Gen Z market.
68% of Singapore Gen Zs rely on peer reviews for informed purchases
68% of Singapore Gen Zs rely on peer reviews for informed purchases
Half are also buying only items they know they will use to reduce waste.
Empathy becomes critical for APAC retailers adapting to Gen Z
Retailers must balance AI with human touch.
Gen Zs can help turn inflation into opportunity: KPMG
Promotional strategies must be reset to attract 600 million Gen Zs through digital and human consumer experiences.
Read Here
Advertise
Sign Up
