Gen Z market
See below for the latest news, analysis, and commentary on the Gen Z market.
68% of Singapore Gen Zs rely on peer reviews for informed purchases
Half are also buying only items they know they will use to reduce waste.
4 hours ago
68% of Singapore Gen Zs rely on peer reviews for informed purchases
Half are also buying only items they know they will use to reduce waste.
4 hours ago
Empathy becomes critical for APAC retailers adapting to Gen Z
Retailers must balance AI with human touch.
Gen Zs can help turn inflation into opportunity: KPMG
Promotional strategies must be reset to attract 600 million Gen Zs through digital and human consumer experiences.
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1. Consumer goods excellence lauded at FMCG Asia Awards 2024 2. Personal Collection's Tuff wins FMCG Asia Awards 2024 for excellence in home care 3. Pharmacity brings home win at FMCG Asia Awards 2024 4. Coca-Cola Refreshments Malaysia clinches FMCG Asia Awards 2024 for eB2B platform 5. The Coca-Cola Company wins Campaign of the Year - Malaysia, Customer Experience Initiative of the Year - SingaporeResource Center
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Brauer Natural Medicine and Nutrition29 take the win at the FMCG Asia Awards 2024
![Brauer Natural Medicine and Nutrition29 take the win at the FMCG Asia Awards 2024]()
Co-Written / Partner
They were honoured for Brauer Sambucus Little Sniffles Liquid and Nutrition29 Liver Health Plus.
They were honoured for Brauer Sambucus Little Sniffles Liquid and Nutrition29 Liver Health Plus.
