Gen Z market
See below for the latest news, analysis, and commentary on the Gen Z market.
GS Retail builds private label and delivery to win younger shoppers
GS Retail builds private label and delivery to win younger shoppers
App data from sweet potato deliveries is now driving year-round product launches and customer acquisition in South Korea.
68% of Singapore Gen Zs rely on peer reviews for informed purchases
Half are also buying only items they know they will use to reduce waste.
Empathy becomes critical for APAC retailers adapting to Gen Z
Retailers must balance AI with human touch.
Gen Zs can help turn inflation into opportunity: KPMG
Promotional strategies must be reset to attract 600 million Gen Zs through digital and human consumer experiences.
Commentary
Malaysian brands know what they want to be — their incentive structures disagree
Rethinking the role of video infrastructure in Asian retail
Why APAC digital leaders must overhaul content amidst fractured consumer discovery