Economy
Social Commerce, a retail game-changer with triple growth potential
Social Commerce, a retail game-changer with triple growth potential
Olivier Gergele of EY-Parthenon unveils the dynamic trends reshaping retail — from social commerce to AI, ESG sustainability, and the emerging Metaverse.
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AI-driven marketing isn’t just the future, it’s already proving its value – EY’s Olivier Gergele
Retailers who embrace digital innovation, stay agile, and keep the consumer at the centre are best positioned to lead.
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Digital giants to retailers: The playbook for scaling ad revenue with onsite retail media